Shop Your Lender BEFORE You SIgn - 12 Easy Steps to Saving Your Credit and Identity

6 June 2007 - Madison, Wisconsin

Got a mortgage loan? Not sure it's the best deal? Think there's smoke and mirrors? You are not alone. But how do you scan the mortgage landscape without having your credit dinged to oblivion - or get lenders calling you the next two years (which is NOT an exaggeration!)?

Listen here as we relate a realife adventure of a client and friend as we explain how to compare-shop lenders and keep the credit unscathed. "Peter" followed these instructions (12 Steps) exactly and only gained, gained, gained.

Reality Radio at its useful best! We help when we can.

Art Blanchet

Bill Quigley

Your Home-Your Money.com

MORTGAGE GOLIATH STONED - We Interview Davey

26 April 2007 - Madison, Wisconsin

There is no shortage of press about the subprime market and the less savory products known as "option" ARMS and pick-a-payment loans. Many people felt they were duped or misled. Frankly, I had a hard time believing some of these people were victims - did they really believe that while the rest of America was paying 6 and 7 percent for their mortgages that they'd get a long term rate at 1.95%?!? It was tough for me to swallow and I even said so over the air on our weekly show more than once.

Then Bill and I came across this article in the online version of the Washington Post. As the couple was from Wisconsin, we wanted to interview them. They agreed. Here's a summary we later attached to the show/podcast:

http://www.washingtonpost.com/wp-dyn/content/article/2007/02/05/AR2007020501415_pf.html

This mortgage-gone-bad story is getting attention across the US as it applies to borrowers everywhere. According to an article in the Washington Post, Susan and Kevin Andrews of Cedarburg, Wisconsin refinanced their home in 2004 into what was explained - and reportedly documented - to be a 1.95% interest rate that was to be fixed for five years. It was not. The Andrews family decided to fight and eventually took the lender - Chevy Chase Bank - to court and WON, setting the table for a class action lawsuit by thousands of borrowers in the same boat. This is their story - and their caution - to the listeners of Your Home-Your Money as related in this intriguing live interview.

http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=14889

Mortgage Lessons Learned from Tiger Woods

4 April 2007

Reprinted form Tom Domin's Mortgage Marketing Toolkit article pages. As some of you may have figured out, I like Tom and his advice, tools, and helps. He asks what appears to be a more-than-fair price for his materials, but also gives away much for free. While his info is geared toward Mortgage Professionals, there is much in the way of truth for all pros here. I also like this article as I am a Tiger fan and enjoy the stats. (Art Blanchet)

A Valuable Mortgage Lesson Learned From Tiger Woods

Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf.

We watched as he won the CA Championship at Doral Golf Club this past weekend by two strokes. Woods won this event for the sixth time, more than any other tournament. Tiger is believed to be the first player to win a tournament six times on six courses - in Spain, Ireland, Atlanta, San Francisco, London and Miami, the latter on a Blue Monster course where he has won the last three years.

There is no doubt we are witnessing the performance of a truly great athlete. His dedication and preparation is truly amazing. He finished at 10 under par at 278 and earned $1.35 million for his second victory of the year, and 56th of his career.

You're probably asking...Where's that mortgage lesson you talked about? OK...Here we go!

On every hole that Tiger plays (whether it is practice or sanctioned play) a gentleman follows Tiger closely...charting each stroke and documenting the results. He maintains a low profile and you would find it difficult to pick him out from the gallery that follows Tiger on every hole. He documents each hole, of each round, at each location that Tiger plays.

Just so you know, the gentleman's name is Hank Haney and he is the "Swing Coach" of Tiger Woods. Tiger pays Hank one million dollars a year plus expenses to perform this function. Hank Haney charts each stroke from tee to green, analyzes each stroke, and then recommends the appropriate practice to correct the problems that he may have noted.

Hank Haney doesn't organize Tiger's travel plans or make hotel reservations, and he doesn't chart the golf course (that's the job of Steve Williams, Tiger's caddie of six years). As a side note, Tiger pays Steve some 10% of all purse monies. Hank Haney gets paid to do just one thing...to be Tiger's "Swing Coach."

Today, most of the top pros on the tour employ a "Coach." We picked Tiger to underscore our point here: Why would a man so naturally talented and currently so dominating in his profession, be willing to invest such a huge amount of money into his game?

The answer is simple! He's investing in his business...his livelihood...and, his future. He knows that to stay ahead of his competition he needs to invest, or better yet...re-invest in his business at every opportunity. With tour earnings of $9.9 million in 2006...Tiger spent more than 20% of that amount to improve his business

I am always amazed by the number of Loan Officers/Mortgage Brokers who don't spend more than fifty dollars a year on their own professional growth. We're in a profession that's changing daily and by leaps and bounds, and most mortgage folks refuse to invest in their business.

There's no doubt, you began a strong mortgage career, and you really got into it - but then you fell asleep at the switch and forgot to do those basic things like read industry publications or new books by sales masters. You don't go to sales seminars. You don't listen to audios or view videos on sales-related topics. You don't have any paid subscriptions to newsletters that could improve your mortgage knowledge or capability. In short, you don't constantly re-invigorate and improve your business or yourself.

If you want to survive and prosper in the Mortgage Business today...you need to be a "Tiger."

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About the Author: Tom Domin has over twenty-five years of experience in Real Estate and Mortgages. Tom is the author of "101 Ways to Originate Mortgages" available at http://www.101WaysToOriginateMortgages.com/ and publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter that is geared for Mortgage Professionals. You can sign-up by visiting http://www.MortgageMarketingToolKit.com

Copyright (C) 2007 Sunset Management Solutions, Inc.
All Rights Reserved.

Home Ownership - Is It Really Only About Money?

30 March 2007

Monday, March 12th, the Wall Street Journal carried an article entitled "Why Your Home Isn't the Investment You Think It Is." In this article WSJ reporter David Crook focuses only on the financial aspects of owning a home, and not very positively at that. He quotes a large investment firm - competitors with the real estate market - touting investments over home ownership. Here are our comments:

Skewed for a purpose. The article was skewed for a purpose. Someone should tell Mr. Crook about a certain family we're currently working with that made their decision to buy because of their landlord's insensitivity. As is always the case, people vote with their feet - and these folks have voted to leave.

"Randy and Cathy N". were debating all the "tangibles" of home ownership - they'd owned before - with an emphasis on finances just like Mr. Crook. Though they had sufficient income, they had pretty much decided to put up with inconveniences of renting for an additional year in order to address some debt that were trying to eliminate. Cathy wanted a home for her family, but wanted a solid marriage more, so she backed off her efforts to force the issue, even when she knew they had to re-sign their lease for an additional year and would be stuck in their energy-eating duplex apartment once again.

The first to crack was Randy, a computer programmer who works out of his home for his second job - programming contract work. The family had often walked around in heavy coats this past winter - their first in the place - to save money on heating costs wasted through insufficiently insulated walls and attic. The fact that wind would drive snow drifts around the cracks of the front door - far from having been "plumb" in a couple decades - a foot or more into the living room could be ignored as it occurred infrequently. But when it became too cold to type, Randy jumped on the home ownership bandwagon. Can't type, then no money from the second job. No money, then what are they doing there?!?.

It was then that Cathy began to waiver. She had previously agreed with her husband, and so now was looking for reasons to stay put. So she called her landlady and tried to voice her concerns about the ludicrous heating bills, the front door, and certain exterior maintenance issues. She was actually laughed at when she told the landlady how cold they were - laughed at. Ignoring that - but keeping score - Cathy decided to pursue the maintenance question, and was brusquely met with am emphatic "no" there as well - too much money had been spent on that place already. "If you want cheaper utilities, you'd have to buy a new place," was the taunt, as if the N's would never be able to do THAT! So much for detente.

Then Cathy volunteered they were looking at a possible move; one which might not be accomplished by the time the lease was due for renewal. The landlady consented, in a demeaning way, that they could have one extra month to vacate because she thought she might be able to trust them. Just as the whole conversation, this statement was meant to diminish the lives of the Renters as insignificant and to establish all power over quality of life with the Landlady.

Within 15 minutes the N's were back on the phone with me, asking if the mortgage numbers we'd discussed would really work (they would). Within two hours their Realtor® (a Keller-Williams Agent, no less) was there writing an offer on a home the N's had visited earlier, a place where the power bills were a third of theirs now (great agent service got those numbers) - and the home wasn't much newer- it was just not a rental, either.

What Mr. Crook doesn't address - and the narrative above does - is that people buy homes to acquire level of life-control, to get a sense of autonomy, and for increased self-esteem. too. Even if his horribly skewed investment numbers and homeownership cost calculations were correct, people will not live like Third World citizens to achieve an obscure future. The Here and Now has significance as well.

Home ownership never used to be about investments, profit, and appreciation - these are recent perspectives. How many GIs returning from World War II, progenitors of the Baby Boomers, actually calculated how much home equity they'd have in 30 years? Was a home about money, or was it about things more important; like life and love and family?

All the tired old cliches about home ownership and dreams are real. Investment firms might be all about creating wealth, that is true. But Realtors® (and mortgage lenders, of course) are about creating lives.

And, as it almost always happens, the lives of most homeowners are filled with wealth of all kinds.

Art Blanchet

Bill Quigley (Reprinted from our ActiveRain blog: http://activerain.com/blogs/ranchexit)